How it started

April 20, 2025 · translated from Russian

My founder story, part one.

The story I had not been telling myself.
July 2022.
It did not start with an idea. It started with a person.

It was a retreat in Armenia.
The usual group: pain, ego, searching, resistance.
But one guy stood out. He was not talking, he was breaking the atmosphere.
His speech was a defence. He interrupted, fidgeted, split everyone's attention.

Everyone was angry. The group was tense.
And I understood: he is not an asshole. He just does not know how to be in contact.

We talked for a long time. Hours.
I showed him how he sounds. Where he leaves. What the others feel.
He saw it for the first time.
Not just understood it. Felt it.

And the group changed.
He changed.
So did I.

I saw that you can do to damaged communication what surgeons do to tissue.
Clean it. Separate it. Help it knit back together.
And I understood that I want more people to be able to hear each other.
Because I had lived too much of my own life invisible.

That was the moment. Not a startup. Not an MVP. Not a market.
It was: I know how to do this, and it makes the world safer.

I thought that was the beginning.
The truth is that it was a fire.
And after that I would start using it as a smokescreen.