About
I build software for interior design workflow. Decato takes a floor plan and a brief, lays out an editable room, sources real products that actually fit, renders from that furniture, and assembles a client-ready deck. The interesting part is not the render. It is that everything in the room can be bought.
Before Decato I founded Empy.ai. It started as a Slack bot that caught conflict in team chat and became communication intelligence for high-stakes calls: real-time coaching during a negotiation, and a short report afterwards. We raised a $165K pre-seed, went through Draper University and Plug and Play Armenia, and hit second product of the day on Product Hunt.
Before that I was an analytical consultant at Google, working with large B2B SaaS and fintech clients across several regions. Earlier still: product, growth, analytics, and launch work at adidas, Artec 3D, and Krisp.
The thread through all of it is workflow. I am drawn to products that carry someone from inspiration or a report all the way to output they can ship, rather than stopping at a demo that impresses and then leaves the real work untouched.
I live in Yerevan. The fastest way to reach me is email.
What I am useful for
- Building AI into real design workflows
- Why most design AI stops at inspiration
- Floor plan to buyable room
- Compressing revision cycles for designers
- Workflow-native AI instead of demo AI
- Going from enterprise analytics to founding