I make software that turns a floor plan into a room you can buy.

I have started companies since I was eighteen, usually before the evidence. Three closed, one sold. Before Decato, four years on Empy, an AI that coached people during work calls.

Now

Decato, co-founder and CEO. Shipped 13 August 2026. With Vladimir Borisov.

2025 to now

Advising on applied AI GTM and marketing. Pink Elephant, Armenian Code Academy, CTAD, a certified Google Better Web Partner.

Dec 2021 to May 2026

Empy.ai, co-founder and CEO. Real-time coaching for high-stakes calls. 43 companies, a $155K pre-seed, US pilots with Erickson Coaching International and Facility Solutions Group.

2020 to 2024

Training and retreats. Fourteen residential programmes for senior managers. Over 300 people trained.

2020 to 2021

Google, analytical consultant. Semrush, Miro, Veeam and Wrike, across the US, Europe and Asia.

Earlier

adidas, Artec 3D, Krisp.

At eighteen

A digital agency of my own. Websites and marketing, run while I was still at school.

Before all of it

Warcraft III custom maps.

Twenty-two posts, written as it happened.